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List Creation & Management
Sigma Web Studios is 100% CAN-SPAM compliant. All the email addresses on your lists should must be 100% permission based. We can work with you to setup tools to build your opt-in list and determine the most important pieces of information to request from interested parties. Existing lists are easily imported into our robust email marketing system.
List Segmentation
Segmenting your email lists allows you to target specific groups of people with common interests. This allows you to deliver the most pertinent information right to their inbox.
Deliverability
Nothing else matters if the messages are not getting to their intended recipients. Our email solution provider works closely with all major ISP's to ensure the highest delivery rate, avoiding the dreaded blacklists. Whether you are delivering HTML, text, or rich media messages, we run SPAM checks, AOL compliance checks, and various other tests to make sure your messages will be delivered correctly.
Marketing Goals
Applying your marketing goals to your email marketing campaign helps to ensure a successful campaign. To achieve these goals, we work diligently to make sure your campaigns have the highest success rates. This process includes:
- Evaluating email subject headers
- Determining key content
- Segmenting your lists
- Test marketing different messages (A/B testing)
- Designing creative and attention grabbing HTML emails
- Branding + Look & Feel
Our expert design team will analyze your marketing goals and apply your website look and feel to your HTML email messages. HTML emails are twice as effective as plain text emails. We design custom HTML templates and ensure that your messages are easy to read aesthetically appealing.
Analysis & Reporting
Our tools behind the scenes of your direct email marketing campaigns allow us to build comprehensive reports that detail:
- Open rates
- Click - Thru rates
- Bounce rates
- Forwarding/referral metrics
- Conversion rates
- ROI determination and analysis
- Subscribes, unsubscribes, and opt-outs
- Sample Report >>
Benefits
You can effective use our direct email marketing platform to :
- Increase online sales
- Build new customer relationships
- Manage and send newsletters
- Keep customers up to date on new products, services, and events
For more information and pricing, contact us.
Sigma Web Studios supports the CAN-SPAM act of 2003 and only supports the use of permission based opt-in mailing lists and email distribution.