Marketing Ideas

Your Remote Marketing Page

by Larry Levenson

What if I told you that you could use a blindingly simple marketing tactic that will not only bring you relevant, powerful and valuable inbound links, but that it will ALSO bring you regular visitors?

Take a single page. Take ONE core keyword describing your industry / main business, and a few more keywords for a couple of main category pages. Write 350-550 words of unique, quality content that gives the reader useful information. Each paragraph should be tightly focusedaround one keyword, and should contain one link (not more) to a related page (for your main keyword, link to your website, for your category keywords link to your category pages). Use keywords (but not sentences) as anchor text.

Once you've completed this page, contact link partners in YOUR niche - not direct competitors obviously, but complimentary businesses (if you sell information books on candle-making, your ideal link partners would be informational websites on candle-making), and make them this pitch:

"Are you looking for a quick and easy way to boost your search engine rankings? Search engines demand relevance, they demand quality, they demand freshness. I'd like to offer you the chance to do a valuable exchange - I'll provide you with an optimized article on a subject relevant to your business, and in return all I ask is that you allow me to place some links to my website on the page. In fact, you can even plug in your own links - affiliate, to your own website or any other website."

Of course, you'll probably have to write a more sophisticated approach letter than those 6 lines, but the intent is clear: write quality content, and then place it on websites relevant to your industry. Usually, the website hosting the page will want some monthly payment in return (after all, you're effectively buying a page on their website). If you've followed my advice and picked well-ranked websites with quality content, the money will be worth it. In addition, you'll probably be paying less than an out-and-out link purchase as you're also giving them something in return (quality content to boost their search engine rankings).

Got all that? Congratulations. You've just learned about what I like to call a "Remote Marketing Page". Don't be fooled by its simplicity. What I've explained in 4 paragraphs (318 words) will probably be the subject of endless marketing campaigns and short $49 reports over the next year.

Now some of you might be saying: "I know this - isn't this just another version of marketing your website through articles (where you write articles, submit them to article directories and have webmasters pick them up to post on their websites)? What's so great about this? We KNOW this.

The question isn't that you know this, the question is: are you doing this? Article submissions are shots in the dark - article farms do give a better boost in search engine rankings than simple links, but most article directories are too general to help you rank well on the relevance factor. If your article gets picked up by a few webmasters, the extra links will be dampened by the fact that now the content is "duplicated" - thus reducing its value.

Search engines are wising up to article submissions just as they started combating link spam an year and a half ago - at any rate, article submissions are marketing tools / branding tools, not pure search engine optimization tools.

Experiment with a Remote Marketing Page of your own. If you don't have the time to contact link partners directly, talk to us and explain what you are looking for.

The beauty of Remote Marketing Pages is that they compliment your regular search engine optimization strategy. Link building, if done right, is still a quick and cheap way of getting higher search engine rankings. However, if you are looking to make a HUGE splash instead of just poking around, then I urge you to seriously consider the power of Remote Marketing Pages.

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