Solutions
Ideassolutions
[This is the first in a two-part series exploring Sigma Web Studios' methodology for delivering results to clients.]
the basics and the benefits
Every business has unique goals, unique needs, and unique demands from their Internet presence. We take the time to understand what you want to accomplish on the 'net, then develop a plan to get you there.
Unique Needs, Common Process
You don't want to pay us to "re-invent the wheel", and we don't want to waste time doing so. For this reason, we have created a methodology that allows us to understand your needs, goals and constraints and helps you understand what you can expect from us. The methodology has been created over our engagements with many businesses, and provides a firm foundation for our work together.
Definition
The first segment of our methodology, or solution, 
is a definition
of where we're going. We ask a lot of questions to understand
your :
- business goals and constraints
- website usability
- current website traffic flow
- website goals and constraints
- availability of customer/prospect lists
With this information in hand, we develop a detailed proposal for you that describes the scope of work, deliverables, timelines, requirements and costs. All of our projects are done on a fixed cost basis. . . we know you don't like surprises. All of the project costs are clearly outlined up front. Sample from proposal document
Usability
The customer's experience on your website is critical to your success. We gather anecdotal evidence of their experience, and often do real-world testing of user experience. This information validates your website schema and design, and focuses attention on any areas that need enhancement. We also review your website customer communication system for user-friendliness and timeliness. The more "user-friendly" your website, the higher your conversion rate (number of buyers divided by number of visitors for a specified period of time) will be. A higher conversion rate means your website is more effective at converting visitors into buyers. Web User Satisfaction on the Upswing.
Search Engine Optimization
Not all websites require search engines for generating traffic, but for those that do, we engage in a complete Search Engine Optimization process. Not only do we review "traditional" search engine stuff like meta tags, keyphrases, descriptions, titles, subtitles and image tags, we also assess the value of your keywords in reaching your highly-targeted market and create additional keywords, localization tags, and focused content pages. We build or revise the sitemap and optimize dynamically-generated pages. Then we develop a reciprocal linking program and train someone on your staff to manage it. How to Survive Search Engine Upheavals
Customer Communication
Here's a formula for success:
customer communication => customer loyalty
Providing a strong communication program with your customers builds customer retention and increases sales. Plus, it's much easier to get an existing customer to buy again than it is to get a new customer.
Email has revolutionized customer communication by providing an inexpensive way to reach 1000's of customers in a timely, effective, and customized manner. Your permission-based email list is one of your most important (and lucrative!) business assets. We'll work with you to design an effective customer communication program that is totally automated. Deliver timely information and offers to your customers and prospects, and free up your time for more pressing concerns. Direct email marketing
Marketing & Site Promotion
Did you ever wonder how to bring your site to the attention of key editors (online and offline) that could influence the traffic that comes to your website? What about using Google Adwords or other pay-per-click strategies? We de-mystify this whole area for you and show you how to drive highly-targeted traffic to your website using a variety of tools and strategies. These may include:
- URLwire
- daily / weekly monthly promotions
- pay-per-click advertising
- ezine advertising
- promotional exchanges
- ezine or newspaper columns
- ride alongs
- magnet sites
- upsell opportunities
- round-trip marketing
- joint ventures / partnering
- other tools & techniques
Google AdWords Optimization Tips
Working with Sigma Web Studios
Our typical project runs 90 days to 1 year. Call, and let's discuss your marketing challenges. Or go to our Marketing Challenge web page and email us your greatest challenge. No commitment. No cost.